Aerie Real: No Photoshop Campaign

10:36 AM

Girls in magazines aren't real. Nobody should starve themselves to look like those perfect-looking models featured in Vogue or their favorite celebrities. There is absolutely no way in which those girls actually look like that. I firmly believe that the media and the fashion industry shouldn't alter models and celebrities' bodies in those ways and that sometimes they should feature more normal-looking girls in their magazines, advertisements, etc. Because of this, I love coming across campaigns that support "real beauty", such as American Eagle's sister store, Aerie Unretouched Ads campaign.

aerie real unretouched campaign



I loved this campaign, because they don't photoshop the girls in their advertisements at all. If the model has a tattoo, they leave it there. If their body is not perfect, they leave it just like that. Becuase every body is beautiful, and girls, especially teenage girls, should learn this. I think that this is an amazing campaign against eating disorders and I also believe that more companies should start movements like this one.


I encourage all of you to join this movement by sharing your pictures using the hashtag #aerieREAL and sharing this post with as many girls as you can! I think a lot of girls' lives could be changed by letting them know it is okay not to be perfect, because perfection is not real.


aerie real unretouched campaign


aerie real unretouched campaign


aerie real unretouched campaign


aerie unretouched compaign


Share your pictures using #aerieREAL and you'll be featured in their webpage. You can see it here.


What do you think about this campaign? Will you be sharing your pictures? I think it's amazing! 


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8 comments

  1. Nice campaign! Good for a change to explode real beauty!
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  2. Really nice campaign! I agree!
    XO CHAMAFASHION
    http://www.chamafashion.com/

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  3. This is beatuiful ! And so powerful.

    ReplyDelete
  4. I think this is a truly good campaign. We should all learn to love our body, even the flaws because that's what makes us who we are. (:
    P.S Thank you for following my blog. x
    Love, Somdyuti

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